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When starting a new business, many people jump right in with marketing. (as you should). Where do you start? Each brand is different, but when you are starting from scratch, the first thing you should do is have a brand kit developed or create your own. The uniformity and brand consistency shows clients that you are serious about your business. People generally recognize a brand better when there is uniformity. Why does the brand kit need to be finished before everything else

As I was getting ready for our monthly networking meeting for Rural Ohio Marketing Alliance today, my grandmother informed me that gas prices went up to $4.29 a gallon. This is Northeast, OH not California! Locally we have 6 or 7 marketing groups but from my location they are 30 minutes to an hour away. Will these gas prices affect our attendance? Networking is very important when it comes to marketing any type of business. I encourage anyone starting a business to find local

One thing that sets small businesses apart from the big corporate world is our ability to support one another. We encourage growth within our own communities. Today's topic is when to invest in your community and I am not talking about when to spend money on small paper ads, events, or chambers. I am talking about putting forth efforts to help other companies by providing them with your services for free. A great way to market yourself is word of mouth and one of the best way

One issue I see in many company social media audits is using the wrong platforms for your targeted clients. Unfortunately, I have found no recent research articles on what platforms are used the most by each age range but for this article we can look at the averages I have seen so far in my career. We will use this as a start to conduct our own research. When you are first starting your business, you need to ask yourself who your target audience is. Ours here at Goose Global

We have all fallen victim to using AI in our everyday lives, but is it professional enough to use for graphic design, videos, copy, and other marketing services? Recently, I have seen many individuals share on social media that all AI logos and print design looks the same and I must say that I do agree. I am not against AI at all, and I use it for my everyday tasks as well, but there should be a limit to how often and when it is used when you are running a business. My favori