Where do You Start when Marketing a New Business? There is One Clear Answer...Brand Books

When starting a new business, many people jump right in with marketing. (as you should). Where do you start? Each brand is different, but when you are starting from scratch, the first thing you should do is have a brand kit developed or create your own. The uniformity and brand consistency shows clients that you are serious about your business. People generally recognize a brand better when there is uniformity.

Why does the brand kit need to be finished before everything else is started? When you start a company and you start putting the pieces together, the last thing you have time for is to go into an already built website, and an already built social platform to change everything to the brand fonts, voice, and overall theme. When a brand kit is developed before anything else you are able to start your website and socials under those guidelines.

What is included in a company brand kit? This answer is different per marketing agency, but the primary inclusions are logos (primary, secondary, and different sizing), fonts, spacing rules, brand voice, slogans, photography style, videography styles, social media style, etc. Most marketing agencies will also include designs for business cards, letterhead, social media templates, and company specific templates.

Where do you get a brand kit made and how much they typically cost? Most marketing agencies are willing to build brand kits, and many freelancers offer the services. At Goose Global Media, we have a brand specialist and graphic designer who work together to develop brand kits. The cost also ranges by location and company size. In Northeast Ohio the average brand book ranges from $800-$5000. When you look in the bigger cities like Cleveland and Columbus the ranges are from $5,000-$15,000. Enterprise building can cost up to $50,000. I know this can be scary when you are starting a brand. This is why Goose Global Media offers plans for all business sizing.

If you chose to work with Goose Global Media, our brand books start at $500 when you build your own plan. Our pre-built packages range from $2,000-$8,000. Our lowest pre-built package includes: Primary logo design, secondary logo variation, icon / favicon version, color palette (4–6 colors), font pairing recommendations, basic brand style guide (PDF), logo usage, typography, spacing rules, business card design, social media profile images (Facebook + Instagram), email signature design, and 2 revision/editing sessions before extra charge.

Whether you choose to build your own brand book, have an agency build it, or build your brand book with Goose Global Media, we are excited to see where this journey takes you and your business.