Using AI For Marketing

We have all fallen victim to using AI in our everyday lives, but is it professional enough to use for graphic design, videos, copy, and other marketing services?

Recently, I have seen many individuals share on social media that all AI logos and print design looks the same and I must say that I do agree. I am not against AI at all, and I use it for my everyday tasks as well, but there should be a limit to how often and when it is used when you are running a business.

My favorite use for AI is developing ideas. Using prompts like "what is trending on social media now for a (insert type) company" or "what sounds are trending on Tik Tok." The main use we avoid as a marketing company is using the software to generate graphics. In my opinion they do look the same and every time I see a company use AI generated flyers or logos, it makes me think that they did not take the time to make their company unique and that they do not care about their image.

Working in this field, we work with many clients that we are not familiar with their day-to-day life. Another way we use AI is to generate terms that would relate to our client's accounts to use for social media. Another great way to use AI is for captions. Many times, AI can pull exactly what hashtags and terms are trending for a specific post. These uses do not translate to the public eye as often as digital and print designs do.

In the end, I think AI is necessary when marketing, but a company should not use it when generating images and print media designs! There are great things about artificial intelligence, but you should still show your consumers that you put effort and thought into your designs.

What are your thoughts?